Gauteng’s much-loved Rhino & Lion Nature Reserve, near Krugersdorp in the Cradle of Humankind, has introduced a fresh new logo and campaign. “The wild awaits” reminds city dwellers that the great outdoors – and the amazing animals that make...
Every agency has that slide in their credentials deck which shows the logos of all the clients in their stable – and the Brand Factor team has had to find space for a few more over the past six months. The six new brands on the our client list in the past six...
When the Rhino and Lion Nature Reserve in the Cradle of Humankind needed to make a very important announcement, they turned to their most trusted communication partner to get the message out. Brand Factor handled everything from the communication strategy to social...
Strategy is the starting point of everything we do. A solid communication strategy is your star to steer by, and the foundation for all of your activities. All of our strategies look at people when they are in shopper mode as well as in consumer mode. Our client...
When it comes to marketing strategies, sampling is often listed in a touchpoint plan – but it’s seldom the star of the show. Yet, as we at Brand Factor have learned, it’s possible to build a brand just through the smart use of sampling. Nature Valley...